ZITATFujifilm discontinues two professional films [update]
Fujifilm UK has announced the complete discontinuation of its Fujichrome Velvia 100F, as well as a range of Velvia 50 formats
Author: Olivier Laurent
19 Jul 2012 Tags: Fujifilm
Fujifilm Professional is putting an end to the production of its Fujichrome Velvia 100F in 35mm, 120 and 4x5 formats, and Velvia 50 in 4x5 and 8x10, BJP has learned. The last shipment of these films will arrive in the UK in December 2012.
Fujifilm tells BJP that its Velvia 50 will continue to be distributed in 35mm and 120 formats.
"Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50," says Gabriel Da Costa, product manager for professional film. "It is an unfortunate consequence of digital capture that some of the slower selling silver-halide lines will drop off the radar. Fujifilm will continue to manufacture a wide range of film, and the increasing support for our Choose Film group illustrates there is still a passion for film photography throughout the world."
Velvia 50 was first killed off in 2005, due to the unavailability of vital raw materials, only to be relaunched in August 2007 after Fujifilm developed substitute raw materials.
When the last shipments of Velvia 100F films will reach the UK, only four types of colour reversal films will remain in Fujifilm's range: Provia 100F, Provia 400X, Velvia 100, and Velvia 50 in the 35mm and 120 formats.
In 2010, Fujifilm had already put an end to three professional films - the Neopan 400 120, Superia Reala 35mm and Pro 160S 35mm. A few months later, it also discontinued the full range of Fujichrome Sensia slide films.
Earlier this year, Fujifilm raised its prices across the entire range of consumer and professional films, blaming the decision on the yen's appreciation and the cost of production of raw materials, oil and energy, which continue to rise or stay at high levels."
Kodak has also, in recent years, put an end to the production of some of its most iconic films, including Kodachrome, as well as its range of Ektachrome reversal films. In March, it also raised the prices on all its consumer and professional films.