Sonys europäische Presseankündigung zu der heute vorgestellten Sony Alpha DSLR-A290 und DSLR-A390:
ZITATMore style and value by Sony for first-time DSLR users Easy-to-use DSLR-A390 and DSLR-A290 with 14.2 megapixels
09 June 2010
DSLR-A390 with 14.2 megapixels, Quick AF Live View and 6.7cm (2.7-inch) tilt LCD; DSLR-A290 with 14.2 megapixelsCompact, stylish body with new grip design and revised button layout for comfortable handlingQuick AF Live View with tilt LCD (α390) for live image preview with fast, accurate autofocusFriendly on-screen Help Guide and Graphic DisplayHDMI output and BRAVIA Sync
The α (Alpha) digital SLR range from Sony grows further with two stylish, affordable new entry-level cameras.
Ideal for first-time DSLR users, the DSLR-A390 (α390) and DSLR-A290 (α290) offer a dramatic step up in picture quality and creative options from point-and-shoot compact cameras. Just as importantly, they’re beautifully easy to use, even if you’ve never handled a DSLR before.
With a resolution of 14.2 effective megapixels for flawless, low-noise images, both cameras offer the speedy shooting responses that are prized by DSLR users. The α390 adds the extra benefit of Quick AF Live View. This unique system teams the convenience of live image preview on the tilt-angle Clear Photo LCD with speedy, accurate phase-detection autofocus.
The most affordable new DSLR from Sony, the α290 offers the same 14.2 effective megapixel resolution as the α390 in a compact body that weighs just 456g (excluding battery and media).
Both cameras feature an attractive new grip design that allows even more comfortable handling. Upper control areas of both models have also been revised with a clear, uncluttered new button layout.
Even DSLR novices will find it brilliantly simple to explore the generous creative features of both new cameras. The intuitive Graphic Display makes it easy to understand the relation between shutter speed and aperture, plus the effects of your chosen exposure settings on the final picture. The Help Guide offers clear, concise explanations of camera functions, illustrated by a sample image to show the results you’ll achieve. Quick access to shooting and playback function menus is streamlined by colourful on-screen icons.
The α390 and α290 include a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures even better-looking still image reproduction on compatible BRAVIA™ models. BRAVIA™ Sync allows control of slideshow and other camera playback functions in comfort using your TV remote.
The stylish, easy to use new α390 and α290 digital SLR cameras by Sony are available from summer 2010.
Type: Digital SLR camera with built-in flash and interchangeable lensesLens compatibility: Sony A-mount lens, Minolta and Konica Minolta AF lensImage sensor: 14.2 effective megapixelsRecording: Memory Stick PRO Duo/Memory Stick PRO-HG Duo/Memory Stick PRO-HG Duo HX, SD memory card/SDHC memory cardWhite balance: Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, CustomAutofocus system: TTL phase detection system; CCD line sensors (Centre-cross 9 points)Auto Exposure system: 40-segment honeycomb-pattern SPCViewfinder: Fixed eye-level, penta-Dach-mirrorLCD monitor: 6.7cm (2.7-inch) TFT (Clear Photo LCD)Live view (DSLR-A390): Quick AF Live View (Pentamirror tilt system) Live view (DSLR-A290): NoShutter: Electronically-controlled, vertical-traverse, focal-plane typeSteadyShot: Image-sensor shift mechanismBuilt-in flash: Auto pop-up - GN 10 at ISO 100 coverage up to 18mmDrive: Single, Continuous, Self-timer (10/2 sec. delay selectable), Self-timer (Cont.), Remote CommanderInterface: USB2.0 Hi-speed (mass-storage, PTP), HDMI mini connector (Type C)Print: Exif Print, Print Image Matching III, PictBridgePower (DSLR-A390): Approx. 500 images with viewfinder, approx. 230 images in live view mode (CIPA standard)Power (DSLR-A290): Approx. 500 images with viewfinder (CIPA standard)Weight (DSLR-A390): 549g (including battery and Memory Stick Pro Duo)Weight (DLSR-A290): 508g (including battery and Memory Stick Pro Duo)Dimensions (DSLR-A390): Approx. 128.1 x 97.1 x 83.5mm (W/H/D, excluding protrusions)Dimensions (DSLR-A290): Approx. 128.1 x 97.1 x 79.6mm (W/H/D, excluding protrusions)Operating temperature: 32 - 104 degrees F (0 - 40 degrees C)
For more information please contact
Sony Europe Press Centre
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "α" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.
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