Forum Übersicht - RE: Minolta-Werbung in Bildern - 2

http://kmpi.konicaminolta.us/eprise/main/k...aphy?header=cpg
ZITATNew Minolta Ad Campaign Captures the Essence of Photography

-- Focuses on emotional connection of photos --

RAMSEY, NJ - May 25, 1999. The Consumer Products Group (CPG) of Minolta Corporation today launched a new advertising campaign to elevate and strengthen Minolta’s image with consumers who use photography to connect with the world around them. The campaign will debut this month in high-visibility consumer magazines, as well as leading photo industry publications.

Featuring the theme line "Do Something Important," Minolta’s new campaign targets consumers who want to connect and share their images with friends and family. Each ad in the campaign tells a compelling story of how a photograph captured an important moment in time – from everyday moments of kids playing in mud to unforgettable memories like the tragedy of war.

"We believe our new campaign builds on our legacy as a technology leader, and more importantly, communicates how Minolta helps consumers make important connections with their friends and family through photography," said Jon Sienkiewicz, Vice President of Marketing for Minolta Corporation’s Consumer Products Group. "The ‘Do Something Important’ branding initiative goes beyond hardware and technology and focuses on what consumers hope to accomplish with our products. This innovative approach is highlighted by visually provocative and inherently intriguing images and copy which help drive the message home."

Minolta Targets Connectors

Created for Minolta by the New York office of Hill Holiday, the "Do Something Important" advertising campaign is one of the few consumer marketing branding initiatives to use mindset targeting.. This strategic approach seeks to precisely match a company with its target audience by understanding their psychological needs and communicate how the company and its products satisfy these desires.

Through mindset targeting, Minolta is focusing on consumers who use photography to connect with friends and family. These connectors use photography as an expression of how they feel and interpret the world around them. The audience ranges from parents taking pictures to preserve important memories of their families, to professional photographers looking to take the world’s next great photograph.

Campaign Elements: "A Picture Conveys a Thousand Words"

Incorporating a variety of executions, the print ads focus on the new Vectis 2000, HTsi Plus and Maxxum 9 cameras, as well as the Dimâge EX digital camera series. The new print advertisements will be featured in a broad range of high-visibility consumer magazines, including National Geographic, Fortune, Wired, Modern Bride, Vanity Fair and more beginning May 1999 and continuing into next year. The ads will also appear in leading photo industry publications. In addition to a comprehensive print campaign, Minolta will air television commercials in select cities.

Minolta Corporation, headquartered in Ramsey, New Jersey, is the largest subsidiary of Minolta Co. Ltd., of Osaka, Japan, a leading manufacturer of cameras, business equipment, radiometric instruments and planetariums.

Minolta Corporation's Consumer Products Group (CPG) markets film cameras, digital cameras, binoculars, accessory lenses, photographic meters, 35mm and Advanced Photo System film scanners and other consumer products.

The corporation's Business Products Group (BPG) markets digital and analog office equipment. Products include black-and-white copiers, plain-paper laser facsimile machines, digital color copier/printers, micrographic systems, electronic image and information management systems, and related office equipment.

The Peripheral Products Division (PPD) is part of Minolta Corporation’s Business Products Group. PPD leverages the company’s imaging and document management expertise by offering a line of Minolta-branded computer peripheral products.

# # #

All brand names are trademarks and/or registered trademarks of their respective companies.[/quote]
http://www.mi-fo.de/forum/index.ph...st&p=109671

http://jwhub.xtdnet.nl/mug/af-bodies.html
ZITATHoyin Lee, Hong Kong <leehoyin@hutchcity.com> wrote on 13 April 2001:

That special edition 8000i (Alpha-8700i in Japan), sold with a white 5200i flash and a white AF 35-105mm f/3.5-4.5 lens, was released in December 1990 to commemorate the use of a similar Minolta model by Tokyo Broadcasting System (TBS) journalist Toyohiro Akiyama in the Russian space station Mir.

Akiyama, who stayed in Mir for eight days in December 1990, became the first journalist and the first Japanese to go into space. Minolta supplied him with a package of specially produced photographic equipment that included an all-white a-8700i, a 3200i flash unit, and three AF lenses: a 24-50mm f/4, a 35-105mm f/3.5-4.5 and a 100-300 f/4.5-5.6. When Akiyama returned to Earth, his Minolta equipment was left behind for use by the Russian crew who remained in the space station. (Source: Chotoku Tanaka, ed., Space Camera (Tokyo: World Photo Press, 1998), p.143)

As I remember, some time in the early 1990s, Minolta ran a magazine ad that featured this photo of cosmonaut Akiyama floating in Mir holding a bulky all-white Minolta camera.[/quote]

Och Matthias, Du machst uns den Abschied vom Namen Minolta nur noch schwerer! B)



PS: Aber danke! Das kannte ich bis dato noch nicht. /good.gif" style="vertical-align:middle" emoid="" border="0" alt="good.gif" />


EDIT: ... sagt Frank, der überlegt, oder er demnächst nur noch mir DER Krawatte zu Bette geht. /wub.gif" style="vertical-align:middle" emoid="" border="0" alt="wub.gif" />

"Minolta helps you capture the smiles of Christmas."

12/1973, National Geographic

(Für SR-T 101/102)

"Minolta helps you enjoy lunch with friends."

"It takes a quick eye and a responsive camera
to see the pictures that are everywhere..."

6/1973, National Geographic

(Für SR-T 101/102)

"Minolta helps you celebrate the morning."

"You can find the wonder in a new day with a camera
that doesn't hold you back, a camera fast enough to
catch the fleeting moment..."

9/1973 National Geographic

"Minolta helps you keep the peace."

"Before the wind rises or the tide changes or
somebody throws a rock into your moment,
use a Minolta SR-T camera to make it part of you..."

11/1973 National Geographic

"Minolta helps you unwind" by Michael Gold

PS. Nicht zu wörtlich nehmen, obwohl es den Anschein hat, daß...

"Minolta makes fine photography easier."

"We made it for when you make it."

[attachment=1622:attachment]

(2. Scan von http://www.rokkorfiles.com/Advertising/SR%20and%20SRT.htm)
[attachment=2199:attachment]

Aus einer eBay-Auktion:

"SRT 303 arrive en France!"

Wie schreibt doch "das Auge" so schön: Durch ein Loch erblicken wir die Welt... ;-)

"A mountain climber caught forever halfway up the slope,
frozen there by the Minolta Maxxum 7000i.
Because camera and athlete were equal to the challenge."

"Accept no limitations."

sollte unser Motto sein, an dem wir Sony messen...

Hoffentlich ergeht's uns nicht wie Ötzi...

Zitat von matthiaspaul

---

Wehmut...

---

Vielen Dank für diese Serie, da hast Du Dir aber viel Arbeit gemacht. Es ist aber interessant zu sehen, wie Minolta früher für seine Produkte Werbung gemacht hat.
Gruss, Georg.

Wirklich interessant. Ich erinnere mich auch noch an die viele Werbung in den Geo-Magazinen in den Achzigern. Die gehörte eben einfach dazu. Aber wirklich sehr interessant!


Falls man mal eine vollständige Übersicht mit allen Werbeplakaten machen will (sofern es sowas noch nicht gibt): ich hab noch freie Ressourcen bei meinem hosting und stelle den Webspace für Minolta-Zwecke sehr gerne zur Verfügung!

Klasse Doku! /good.gif" style="vertical-align:middle" emoid="" border="0" alt="good.gif" />

Natürlich bleib ich auch dabei /good.gif" style="vertical-align:middle" emoid="" border="0" alt="good.gif" /> was anderes kommt mir gar nicht in die Tüte,und wenn Sony unseren Ansprüchen nicht gerecht wird,werde ich mir noch ein 2.Dynax 7D Gehäuse auf Reserve legen!
Gruss Thomas /smile.gif" style="vertical-align:middle" emoid="" border="0" alt="smile.gif" />